The Interaction between Banking Sector and Financial Technology Companies: Qualitative Assessment—A Case of Lithuania

The role of financial technology companies increases every day. From one side this process generates more possibilities for consumers from other it is related with new risks which arise in banking sector. At the beginning FinTech era lots analyst were discussing about disruptive potential services. Later, however, we can see discussions cooperation between and banks. point very important to discuss a inclusion. purpose study analyze interaction sector companies. We use case Lithuania because here growing intensively. First all try scientific literature analyzes main aspects second part article provides progress presents points methodology. research was focused on strengths, weaknesses, opportunities, threats (SWOT) political, economic, social, technological, environmental, legal (PESTEL) analysis statistical parameters. also used correlation regression together qualitative assessments. Our results showed that order value better focus assessment only give different wrong results. identified both sectors interact each there no effect Lithuania.